Bobbi Brown Net Worth: How Does the Beauty Mogul Make Money?

Bobbi Brown is an American professional make-up artist, businesswoman, and author, famous for her beauty products. Fans have always been interested to know about Bobbi Brown’s net worth as her beauty products and start-ups are well established in the market.

Who is Bobbi Brown?

Bobbi Brown is an American professional make-up artist and the founder of Bobbi Brown Cosmetics. The 66-year-old revolutionized the beauty industry by creating ten natural-shade lipsticks (according to Entrepreneur).

Bobbi Brown was born on April 14, 1957, in Chicago, Illinois to a Jewish family. She graduated from Emerson College in Boston with a degree in theatrical makeup and photography. After completing her studies, Bobbi moved to New York to pursue her career as a professional makeup artist.

Original Name:Bobbi Brown
Date of Birth:14 April 1957
Age:66 Years
Place of Birth:Chicago, Illinois, United States
Parents:Sandra Cain, Joe Brown
Height:170 cm or 5’6”
Weight:60kg or 132 lbs
Eye Color:Black
Hair Color:Brown
Zodiac Sign:Aries
Sexual Orientation:Straight
Partner: Steven Plofker
Profession:Makeup Artist, Business Women and Writter 
Net Worth:$50 million

How did Bobbi Brown become famous?

By the 1980s, most makeup artists used to use bright colors for makeup as it was in fashion at that time. But Bobbi chose a different path and considered a different makeup style which was very uncommon at that time. The speciality of her makeup style was the use of moderate and natural tones and shades in makeup which eventually became popular within a short span of time. 

Bobbi and a drugstore chemist invented a line of ten lipsticks on beige pigment that created a sensation in the beauty industry. In 1991, Bobbi and her husband Steven Plofker launched the brand “Bobbi Brown Essentials”, which debuted at Bergdorf Goodman in New York City. However, four years later Estée Lauder purchased the company but Bobbi Brown was kept as one of the employees of the company. In October 2016, Brown decided to step down from the company despite the company playing a very important role in her success and popularity.

Awards and Success:

Bobbi Brown is one of the most popular names in the beauty industry and her work was featured on the covers of magazines such as Elle, Vogue, Self, and Town & Country.

She received multiple prestigious beauty awards including “The Fashion Group International Night of Stars Beauty Award”, “The Glamour Woman of the Year Award”, and “The Jackie Robinson Foundation’s ROBIE Humanitarian Award” in 2016. 

Bobbi Brown cosmetics

Brown was appointed as a member of the Advisory Committee for Trade Policy and Negotiation by President Barack Obama in 2010 and later inducted into the New Jersey Hall of Fame. (Source: Wikipedia)

Apart from these, she also holds honorable doctorate degrees from Montclair State University, Monmouth University, Fashion Institute of Technology, and Emerson College.

Following the release of her second make-up startup “Jones Road”, Bobbi Brown was listed as the “world’s patron saint of ‘natural makeup” by Allure magazine in 2020. She is also present in Forbes’s “50 OVER 50: ENTREPRENEURS” list.


Bobbi Brown is married to Steven Plofker (m. 1988) and the couple has three children Dylan, Duke, and Dakota. She lives in Montclair, New Jersey, USA with her family. It is also reported that Mrs. Brown has another property in Sag Harbor of the Hamptons, New York.

Net Worth:

According to Celebrity Net Worth, Bobbi Brown’s net worth is $50 million dollar. The primary source of Bobbi Brown’s net worth is her start-ups and businesses. Mrs. Brown owns shares in many companies in 2023. 

How does Bobbi Brown make money?

Bobbi Brown is an American professional makeup artist who also invested in business and authored many books. She earns from selling beauty products to selling books, her income sources are diversified. Let’s have a look:

Bobbi Brown Cosmetics:

In 1990, Bobbi Brown launched ten natural lipstick shades along with a chemist. In 1991 the shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman and the product performed exceptionally well in the market. In the following year, she released yellow-toned foundation sticks. 

In 2011, the first freestanding Bobbi Brown Cosmetics retail store was opened in Auckland, New Zealand with a make-up school. By early 2014, the number of freestanding Bobbi Brown Cosmetics rose to 30.

In October 2016, Mrs. Brown stepped down from the company and came up with new beauty projects like beauty podcasts, a makeup MasterClass, and her new website JustBobbi.com. 

Jones Road:

In 2020, Bobbi launched her second beauty brand Jones Road which has been described as a “clean beauty” brand. The major products of her new companies are balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, and eye pencils.

Apart from Jones Road, she has a collection of fragrances and eyewear collection with Safilo Group S.p.A. (in 2013). She also works as a creative consultant at Lord & Taylor.

Evolution 18:

In 2019, Bobbi Brown founded Evolution_18, a “lifestyle-inspired wellness line”, which usually sells supplements, collagen, and effervescent tablets.

The George Hotel:

In 2015, Brown and her husband Steven Plofker acquired a historic inn located in Montclair, New Jersey. The hotel was opened in 2018 as “The George Hotel” and it has 32 luxury guest rooms. 

18 Label:

Bobbi Brown cofounded an 11,000-square-foot studio and event center “18 Label” based in New Jersey.

Television and Books:

Bobbi Brown has appeared in shows like “The Today Show,” “Good Morning America,” and “The Oprah Winfrey Show.” She was also the Beauty & Lifestyle Editor of Elvis Duran and the Morning Show.

Mrs. Brown has written many books that are given below:

1995Bobbi Brown Beauty: The Ultimate Resource
2000Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome
2002Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty
2007Bobbi Brown Living Beauty
2008Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro
2010Bobbi Brown’s Pretty Powerful with Sara Bliss
2012Bobbi Brown Pretty Powerful with Sara Bliss
2014Everything Eyes with Sara Bliss
2017Beauty from the Inside Out

Philanthropic efforts:

Back in 2013, Bobbi Brown Cosmetics launched a powerful campaign for Women and girls on International Women’s Day that empowered women through job skills training programs and girls through education. 

She also financially supported social charitable institutions like Breast Cancer Research Foundation and the National Multiple Sclerosis Society. Bobbi Brown was named one of the BBC’s 100 Women of 2015.

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