Russians are secretly flocking to the secret screening of the Hollywood blockbuster movie ‘Barbie’ due to Western sanctions. Children and women were spotted while taking photographs beside the cardboard cut-outs of Margot Robbie (Barbie) and Ryan Gosling (Ken) at a shopping mall in the capital Moscow. It seems Russians have a secret affection towards the film.
As a result of the Russia-Ukraine conflict, Hollywood studios have stopped releasing films in Russia. Hence, the market for unauthorized copies of Hollywood movies and unofficially Russian-dubbed movies has grown very rapidly in a year.
According to BBC, some theaters in Russia sold tickets for Russian-made shorts to avoid licensing issues while showing Warner Bros’ Barbie as the preview. Many Russian people think that it is their right what they want to see but seems the Russian authority thinks otherwise.
Russian Cultural Ministry said last month that Barbie doesn’t align with the aims and goals that were laid out by the President to strengthen traditional Russian moral and spiritual values.
According to the locals, the theaters are not advertising any Hollywood films. They are screening it secretly and it spreads like wildfire by word-of-mouth. Sometimes the theater advertised these films under a pseudonym such as Oppenheimer as Dubak.
The Standard reported that Russia’s film about invading Ukraine (The Witness) was released earlier this month but movie lovers didn’t show interest in the film. Instead, fans are more inclined to Barbie and other Hollywood movies.
Barbie, being the highest-grossing film of the year, succeeded in attracting Russian viewers just like it attracted viewers from all over the world.